Ekta Chaudhary is a teacher, a gardener and an entrepreneur living in Mumbai. She started her career as a researcher, spending a decade studying Ecology and sustainable farming practices among communities in the Himalayas. After finishing her PhD, she took to gardening full time and started her own venture, Garden Up, a logical extension of her YouTube channel. Today, Garden Up content, services and products, through social media platforms, workshops, online courses and home decor stores, cater to a young Indian and international audience, helping them find greenery, sustainability and balance in their lives.