Eugene Bay

Eugene Bay’s fascination with the world’s cultures was shaped by a childhood spent in diverse countries. After a culturally varied schooling, he settled in London to study Design. He co-founded the renowned design firm VBAT in Amsterdam in 1984 and later Brandology in 2018. Deeply captivated by Bhutan, Eugene has visited for over a decade. His fable, part of a three-book series set in Bhutan, draws inspiration from local storytellers and his experiences there. Now a Dutch citizen residing in the Netherlands, he offers this work as a tribute to Bhutan and its people.